Advertising Art (BA)

Advertising Art degree, Bachelor of Art (BA)

DESIGN FOR THE
CONSUMER'S EYE

Advertising and art are all around us: billboards, websites, TV commercials, digital content and more. Develop your artistic abilities and gain hands-on experience with University of Advancing Technology’s (UAT) Advertising Art degree.

Study and practice topics like visual art design, photography, drawing and digital media. Students will learn about the history and evolution of advertising as it relates to art and creating within agency production environments.

This degree allows students to blend their art skills with marketing to create compelling ads that motivate consumers. UAT teaches students how to use the most advanced production tools and how to apply design and advertising to new technology.

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ADVERTISING ART DEGREE OBJECTIVES

  • Learn best practices and utilize tools that model creative agency environments and production studios.
  • Create 2D, 3D and multi-media assets that incorporate compelling storytelling for the promotion of people, products and organizations.
  • Demonstrate the ability to build quality content that includes video, photography, web design and visual effects using the most advanced digital tools for media consumption.
  • Apply the principles and elements of design for both online and offline deliverables.
  • Leverage the understanding of human behavior and conditioning to influence choice and decision-making using innovative methods and systems.
  • Follow branding guidelines on all visual communication to maintain a consistent and cohesive message through design and execution.
Synchronic Learning: superior graduates, mentored education, flexible Syncflex learning.

WHY UAT?

UAT’s Synchronic Learning model provides an education framework that prepares superior graduates to become tomorrow’s innovators. This model embodies UAT’s methodologies, curricula and community dedicated to fostering an environment of innovation that promotes demonstrated mastery and job readiness.

How does UAT prepare superior graduates? Students are required to participate in projects that solve real problems. UAT requires students to innovate and create a working proof of concept that’s never been done before. Students complete internships, community projects and apprenticeship experiences to cultivate their ability to succeed in the workplace.

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