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Bachelor of Art

Digital Media Degree

Mastering the Art of Digital Design

Design and marketing surround our daily lives, from smartphone screens to the glossy pages of magazines to digital billboards and every point in between. Whether in print, in motion, in 2D, or in 3D, digital design tools and marketing know-how are applied to deliver the right message to the right consumer at the right time and in the right format. Combining industry-standard design methodologies with data-driven marketing research, students in UAT’s Digital Media degree will develop the skills to pursue careers in such diverse fields as advertising, interactive design, web development and motion graphics. Digital Media students will build extensive portfolios displaying their skills in a variety of media channels.

Digital Media Degree Objectives (BA)

  • Produce 2D, 3D, and mixed media projects in a variety of aesthetics matching design trends and client expectations.
  • Create professional-quality design projects on time and on budget.
  • Produce professional-quality digital images through the use of photography, illustration, library media, video, motion graphics, and compositing.
  • Produce cross-media projects that meet professional standards for print, video, interactive media, and web presentations.
  • Integrate design work with interactivity tools to produce compelling and unique end-user experiences.
  • Collaborate with faculty, other students, and external clients in a professional production pipeline to produce complete design projects.

Program Information

Program Credits: 120
Major Credits: 36
Semesters to completion: 8
Requirements to graduate include a 2.0 CGPA, completed required coursework, Portfolio, Internship,
and Student Innovation Project.
For a more detailed breakout of completion time frames and rates, please see the UAT FAST FACTS page.


At University of Advancing Technology, we believe that students and families should be prepared financially for college and understand employment opportunities prior to starting any program. In an effort to ensure you have the information you need to make informed choices on program cost, medial loan debt incurred by students who completed the program, on-time completion rates, and the occupations this program prepares you to enter, the Department of Education has instituted the following disclosure template. For more information, click on the respective academic level below:

Associates Disclosure Bachelors Disclosure