Bachelor of Art
Digital Media Degree
Mastering the Art of Digital Design
Digital Media is a multifaceted, interdisciplinary program that provides for
the aesthetic, critical and technical perspectives vital for professional careers
in contemporary art and design practice. A diverse curriculum is presented,
emphasizing aesthetic sensibility, programming literacy, creative expression
and technical problem solving across a broad range of digital and physical forms
of media communication. Starting with a solid foundation in traditional and digital
arts, design, computer programming and interactivity, the program promotes the
creation of innovative works that transform the way we communicate. Fostering
experimentation, students will explore directions in visual communication design,
interface and web design, augmented reality, and responsive and interactive experiences.
Digital Media Degree Objectives (BA)
-
Display and defend an artistic style within their work based on sound
visual literacy and practice, supported by an artist's statement and
process documentation.
-
Create examples of dynamic, kinetic and generative design work through
audio, video, animation, robotics, sculpture, mobiles or process-based
art.
-
Produce multimedia based and multi-modal interactive design projects.
-
Create static digital artworks that employ sound design principles.
-
Design, facilitate and document at least one multidisciplinary and
collaborative project.